International personalities, such as King Faruk of Egypt and actor and director Vittorio De Sica, have contributed to the Casino's worldwide fame and notoriety, betting with staggering figures. Strategically located in the heart of the city, the gambling house is connected to Piazza Colombo by the pedestrian Via Matteotti, a shopping, art and entertainment street as it is also home to the majestic buildings of the world-famous Ariston Theatre and Palazzo Borea d'Olmo, which houses the Matuzian Museum and Art Gallery. Its tempting pull ranks it as one of the most visited destinations to try one's luck. This imposing Art Nouveau Deco building is located on Corso Inglesi in the City of Flowers and serves not only as a gambling hall but also as a meeting, dining and cultural venue. French Roulette, Blackjack, Poker, Chemin de Fer: since 1905, gambling has been a serious business at the Sanremo Casino.